제 26 호 'Persona'—A Graduation Exhibition by the Department of Arts and Cultural Management
Kicker: SM NEWS
'Persona'—A Graduation Exhibition
by the Department of Arts and Cultural Management
By Ji-Won Choi, Reporter
그림 1Scenes from the Degree Conferment Ceremony
From May 16th to 18th, the Department of Culture and Arts Management at Sangmyung University held its graduation exhibition. The exhibition took place at the Urbanpluto Gallery in Seonyudo, Yeongdeungpo-gu, Seoul. This project, organized by TEAM BORI, focused on portraits and visually highlighted individual identity and social personas through the keyword “preference.”
Personal Tastes in Everyday Life
The exhibition Persona: Damda focuses on the individual tastes of each subject through portrait photography. The clothing, surrounding objects, spaces, and atmospheres of people of various ages and genders reflect their unique personalities and identities. Visitors interpret these tastes through the portraits, experiencing a process of exploring each person’s “character,” or persona. Additionally, symbolic elements representing these tastes were recreated as tangible objects, allowing viewers to engage with them visually and tactilely.
Interaction with the Audience
One of the exhibition’s key features is its invitation to self-reflection. By observing the preferences of others, visitors are prompted to reflect on themselves. Questions such as “What are my tastes?” or “What is my persona?” arise naturally. This creates an opportunity for self-discovery through art.
Student Interview
An interview was conducted with TEAM BORI, the organizers of the exhibition.
Jo Hye-won (Culture and Arts Management, Class of ’22) shared, “Through the keywords ‘meeting at the boundary’ and ‘in the name of change,’ we wanted to reframe the differences in personal tastes as points of connection rather than division. We hoped to show how individual preferences can connect with others, expand, and lead to new forms of transformation.” In this way, Persona: Damda is more than just a collection of portraits — it is a thoughtful exhibition that explores identity and social connection through the theme of personal taste.
Persona: Damda was more than just an exhibition — it was a culmination of four years of learning and growth for the students of the Department of Culture and Arts Management. TEAM BORI took charge of every aspect of the project, from exhibition planning and photography to spatial design and visitor flow, demonstrating their practical capabilities in cultural and artistic planning.
This exhibition offered viewers a new perspective through the lens of others’ tastes, while providing the student curators with valuable, hands-on experience in field-based cultural and arts management.
Sources:
https://www.urbanpluto.com/exhibition/urbanpluto/4733-%ed%8e%98%eb%a5%b4%ec%86%8c%eb%82%98-%eb%8b%b4%eb%8b%a4
